Sushmita Sen New Brand Ambassador for JAFRA Cosmetics

JAFRA Cosmetics International, Inc. ventures into India, through a strategic joint venture between the Ruchi Group and the parent company Vorwerk KG & Co. Commencing operations in New Delhi in October, JAFRA Ruchi Cosmetics India Pvt. Ltd. announces a new partnership with the world-renowned actress and model Sushmita Sen at its Official Grand Opening press conference held at JAFRA office in New Delhi.

JAFRA belongs to the prestigious Vorwerk Group, one of the largest direct selling companies in the world with a turnover of approx. USD 3 Billion. To provide the right local presence and support, JAFRA has partnered with Ruchi, which today stands strong at a turnover of over USD 3 Billion. The strength of both Vorwerk and Ruchi gives JAFRA the right backbone and support to expand to every corner of the country.

Speaking on the association, Johan Wicklund, Jt. Managing Director, JAFRA Ruchi Cosmetics India says, “We are extremely delighted to bring JAFRA in India in partnership with the Ruchi Group. This association helps us reduce the learning curve considerably and gives us the right leverage to expand into every part of the country effectively.”

He further adds “We are also honored to have Sushmita Sen as the face of our brand. Sen represents the aspirations of Indian women today and her commitments towards the entrepreneurial spirit to make a difference for women around the world aligns perfectly with the JAFRA mission, vision, and values. We are extremely delighted to partner with Sen and hope for a long association.”

On the association, Sushmita Sen, Brand Ambassador JAFRA Ruchi Cosmetics India says, “I strongly believe and work towards women empowerment and JAFRA’s brand ideologies strongly speak the same. This is one strong reason I opted to endorse a brand like JAFRA. It is a brand which not only offers a wide range of skincare products but also provides a great business opportunity to all its consultants. I truly look forward to the association.”

On the Joint venture, Harish Singla, Jt. Managing Director, JAFRA Ruchi Cosmetics India said “We are pleased to bring a brand like JAFRA to the Indian market. With the platform of direct selling skin care products the support and knowledge base of the Vorwerk and Ruchi Group, we look forward to optimizing the opportunity and give a successful start for the brand in India.”

Also present at the Press conference were Walter Muyres, Managing Partner, VORWERK KG & Co., Dinesh Shahra, Managing Director, Ruchi Group, Dr. Friedrich Kroos, President and CEO, JAFRA Cosmetics International Inc., Dr. Pragna Chakravarti, Chief Scientific Officer, JAFRA Cosmetics International Inc. and Janice Jackson, Senior Vice President and Chief Marketing Officer, JAFRA Cosmetics International Inc.

The JAFRA management team has been able to set up operations with support from JAFRA Worldwide and the Ruchi Group. Simultaneously, JAFRA will introduce a revolutionary business opportunity system designed for individuals in bodycare products looking to earn extra income and become part of a worldwide network of successful sales Consultants. The company is headquartered at New Delhi.